by Brent Thomason
The road todays artists and musicians must travel to reach success is quite different today than it was even a few years ago, and changing daily.
Today, any artist, songwriter, musician,or performer. Even if you have no desire whatsoever to start your own Indie label, Or even if you don’t want to learn how to start your own record label, if you are even mildly serious about obtaining any level of success in music, you have to obtain as much knowledge as possible so that you understand the basics of the business.
You absolutley must research, learn, study, and try your best to understand topics such as music contracts, independent music labels, major music labels, music publishers, who does what, where, and when. If you think your just going to put together a few songs, toss them in the mail to a few people from a list, or get noticed playing in some club one night, then I wish you luck!
Artists, musicians, and performers absolutely MUST be proactive in advancing their careers. Your attitude MUST be that you will manage, publish, and promote yourself until a better manager, publisher, and or promoter comes along that has more resources than you, at which time you may decide to partner with to expand on what you have already accomplished yourself.
As an artist, you must immediately begin learning every aspect of the business, and this is best done by a logical and systematic approach, and having well experienced, and dependable resources with which you can draw from for ongoing advice as you develop yourself into a pro level musician.
As an artist, you immediately begin learning as much as possible about every aspect of the music industry, and this is best accomplished by a systematic approach, and having dependable resources with which you can turn to for ongoing advice as you continue to develop yourself into a professional artist.
You will gain much more ground when you are approaching Major Music Labels, Music Publishers, and or Independent Music Labels if you approach them with an attitude of wanting to join their team, as more of a partnership. If your approach is I think my music is good, I want you to give me a contract to sign, and a bunch of money and fame, then again GOOD LUCK!
You will gain the attention of music business players much quicker, and with far more respect if your approach is backed up with proof that you have been working hard to develop, and promote yourself, and that you are not looking for someones small indie label, or publishing company to dump a cash investment into you, but rather you are looking for someone that maybe has resources that you dont have, and that you believe in your music and talent enough to show them that if they can join in and add additional resources to take your product to the next level, that you honestly believe that the both of you will greatly benefit from the partnership.
For example, say you have written and completed a demo of a few songs, and you have say nine or ten songs written but have not yet recorded them. What do you think would look better when you meet with a small but somewaht successful Indie music Label. Lets look at the first, not so favorable introduction.
You mail a demo CD to them with your contact information, or you just show up at their office and drop off a CD with your contact information scribbled on the front of it. This approach more or less screams I’M TOTALLY LAZY, AND I WANT YOU TO HANDLE EVERYTHING AND BRING ME FAME AND FORTUNE.
You mail them a demo CD with your phone number, or you go to their office and drop off a CD with your cell phone number written on the front of it. This approach more or less screams I AM LAZY, AND I WANT YOU TO HANDLE EVERYTHING AND MAKE ME FAME AND FORTUNE.
Say you set up a meeting with the head of a indie music label, and sit down with them let them listen to your demo CD with three songs, and show them the copy written lyrics of seven other songs that have been written, but not yet recorded. Then show them that you have a copyright on the recorded material, as well as a copyright on the lyrics of the other songs.
You then proceed to tell them that you are currently promoting the three songs that are recorded on various promotional web sites, and that the three completed songs are available for purchase as singles on Amazon.con, Rhapsody, Emusic, and Napster, and that last month there were a total gross sales of $32.00 You then continue to explain your current promotional strategy, and that you are looking for a independent label, or team that believes in your music, and can take where your currently at, add some additional resources, and boost the product up a few more levels.
You then proceed to show to them how you plan to continue self promotion, and working to get gross sales up on a monthly basis, and you truly believe that with your work ethics, passion, and motivation, aligned with their resources that as a team all of you can turn this into a substantially profitable venture.Which approach do you honestly believe would open, and keep the doors open for you?
Which approach do you think would open doors, and keep the doors open for you?
Even if that Indie label was not able sign you in at that time, most likely they would be so taken with your level of professionalism, it’s highly likely they would be more than willing to refer you to other people they know in the industry which could really help you. Again, you MUST take a truly pro active approach towards developing yourself as a pro level musician and or artist.